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Liquor Store & Party Shop in North Myrtle Beach, South Carolina

Discover an incredible selection of wines and spirits at Pavilion Discount Beverages, the largest liquor store and party shop in North Myrtle Beach, South Carolina. From your all of your favorite beers to rare scotches, bourbons, and cordials, you'll always find exactly what you're looking for at prices that simply can't be beat.

Visit Either of Our 2 Locations:

Surfside Beach Location
215 Highway 17 N
Surfside Beach, SC 29575-6032
Phone: (843) 238-5266
Fax: (843) 828-4491
Located across from Crabby Mike's Seafood
North Myrtle Beach Location
1301 Highway 17 S
North Myrtle Beach, SC 29582-3801
Phone: (843) 272-4844
Fax: (843) 272-3018
Located across from Krispy Kreme

New Direct Party Shop Hotline - 843-272-HOPS (4677)

Stack of alcohol in a shelve
Stack of Wine

Much More Than Your Average Liquor Store

As a full-service party shop, we have everything you need to get your party started. In addition to our extraordinary selection of beverages, we carry a vast assortment of cigarettes and cigars. Pavilion Discount Beverages is a Class B store, enabling us to sell to bars and restaurants.

Tradition of Quality Service

Family-owned, Pavilion Discount Beverages offers a level of personalized service unlike any other store on the Grand Strand. With great service, a fantastic selection of beverages, and low prices, it's no wonder other shops in the area send their business to us.